Sunday, September 20, 2015




Ball State University Kick-off for THE BIG READ

Event Location: Cardinal Hall A & B
Date: Tue, Sep 22, 2015
Time: 5:30pm – 6:30pm
Book: Fahrenheit 451

For more information:
http://www.neabigread.org/communities/?community_id=2215

Muncie's BIG READ Initiative

http://munciebigread.weebly.com/

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Here’s the Simon and Schuster classics cover, pretty stripped down.

Need the book?
Maybe we can help:


Fahrenheit 451 - Print Version (PDF)


Fahrenheit 451 - Audio Book



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Saturday, September 19, 2015

Workshop / Training






Workshop
Jillian Simmons
Ball State University





















Introduction
The purpose and goals of our Big Read Workshop was to reach a minimum of 20 people to a maximum of 50 people through spreading word about the event through organizations such as Big Brothers Big Sisters of Delaware County and Morris Woods Health Campus as well as sharing the Big Read event page created for the workshop through Facebook and Twitter. Word about the event was sent out to an estimated 1,000 people. One of our main goals of our workshop was to bring a few books to the Morris Woods Health Campus for the employees and residents to read before the event and at the actual event, watch the Fahrenheit 451 movie, then have an open discussion about the book compared to the movie, themes of the book, the author, and their personal feelings and thoughts about the book and/or movie. We were also hoping that members from another organization, Association of Lifelong Learners would attend the workshop. Another main goal of our workshop was to encourage the participants of the workshop to want to read more as well as want to participate in other Big Read events. Our goal is reach a maximum of 50 people and a minimum of 20 people. Big Brothers Big Sisters of Delaware County and Morris Woods Health Campus agreed to spread the word about the event to members as well as people outside of their organization and facility, such as family members and friends. Morris Woods Health Campus also agreed to allow us to have the event at their facility. Another goal that we had for our event was to have a younger age group coming from Big Brothers Big Sisters, and an older age group coming from the Morris Woods Health Campus, come together in order to share their life experiences, ideas, differences and comparisons of technology during the time the book was written as compared to the technology now. “Activities provided by these civic agencies can support an individual's desire to be engaged in philanthropic activities, promote healthy living habits, and develop a sense of pride in community among youth and adults.” (Deggs, Miller, 2011, p. 27)

Workshop Plan
            The first part of our recruiting strategies began with speaking to Larry Strange about what marketing strategies we should use. He advised us to not start out asking for financial support, because that would take more time than we had to get the workshop up and running. He advised us to ask organizations and facilities for help spreading the word about the event and having the event at their facility. Our plan for recruiting participants started with making phone calls and sending emails to organizations. We contacted Ball Memorial Hospital, Morris Woods Health Campus, Big Brothers Big Sisters of Delaware County, The Boys and Girls Club, Westminster Village of Muncie, Muncie Central High School, The American Electric Power Company, and more. After making phone calls and sending out emails, some responded no to the program right away and some just didn’t answer any of our calls or emails. The reason they said no was because they felt that the Big Read program was just something that they could not relate with their organizations or there just wasn’t enough information provided to them in order to persuade them into participating in the event. Westminster Village of Muncie, Big Brothers Big Sisters of Delaware County, and Morris Woods Health Campus agreed to either participate in the program or to meeting in person in order to exchange more information with them, before they would make their final decision as to whether they would spread the word to the members of their organization or not. In-person, we brought flyers to the organization as well as having a discussion with them about what the Big Read program and Fahrenheit 451 was about. We also asked for permission to hold our event at their facilities. After having in-person meetings with all of the organizations, Morris Woods Health Campus and Big Brothers Big Sisters were the only two that wanted to participate in spreading the word. Morris Woods Health Campus agreed to let us hold the event at their facility.
Another plan we had for recruiting participants was to create an event page with information about the workshop on Facebook, then share it publicly as well as to our Facebook friends. We also shared the page to Twitter and the Big Read website. We also sent out an email that went out to all the students and faculty at Ball State University. Two of the members of this group were faculty members and teachers at Ball State University. We offered extra credit to our students in order to persuade them to come out and join the event.
We learned from one of the sources that the first thing you should do when marketing is “identify groups of potential learners, to decide who will be targeted, to determine the needs of the target group, and to actively promote the program to the prospective learners.” (Douglass, Valentine, Cervero, 1999, p. 3) This was our main focus that we had while recruiting participants and finding ways to make the workshop appealing to them and their specific needs.
A practice workshop was held at the Morris Woods Health Campus during our first in-person meeting with the organization. “Adult educators frequently provide workshops to share information and further their professional development.” (Burkhart, 1995, p. 11) During this practice workshop, 5 residents who were interested in attending the event were present. There was 1 employee present, which we thought was very important because “It is key that management encourages staff development, endorses the instruction to be provided, and recognizes the benefits of hosting a workshop.” (Glackin, Folkner, 2009, p. 76) We discussed the event with the residents. We told them what the book was about along with giving them ten copies of the book to read before the event. We told them about the movie we would watch during the event and some of the themes we would discuss.  We also asked them if they had any ideas or people outside of the facility who may be interested in also attending. One the residents was involved in Association of Lifelong Learners, a somewhat political group that consists mostly of people of elderly age that were once educators. They met on Thursdays at the E.B. Ball Center. She invited us to come to one of the meetings to pass out flyers and to discuss the event with other members. Brent agreed that he would go to their next meeting to bring flyers and discuss the event with them. Some of the other residents brought up the names of other residents that might be interested in attending the event. Some of them were not able to read well, so we also brought the big print version of the book and the soundtrack, which reads the book out loud. We also gave the facility employee a copy of the movie. We asked the residents if there was anything particular they would like to do during the event, such as have snacks or games for them to play. They said that the discussion and the movie was enough. We were planning to have the event from 6 p.m. – 7 p.m., but one of the residents suggested having it a half an hour to an hour longer. We agreed that it would be as long as they wanted within the time confinements of the facility. Before ending the practice workshop, we talked more about the book in relation to current events and the burning of books. Many of them did not believe that people would burn books. This lead to an idea to also include a small slideshow presentation of places and events where the burning of books has actually occurred.

Budget and Logistics
            Each group in the class was given a budget of $50. I decided that if we used technology for most parts of the workshop, it would be free and I would also be able to stay within the budget without coming out of our own pockets for the workshop. I used the television and DVD player that was already in the facility to show a clip from the Fahrenheit 451 movie of the author discussing the movie and the book. Brent Baumer spent $6 on the movie. This will not come out of the budget, because Brent stated that he does not want the reimbursement for the movie. Cookies were bought for the event, which was a bit over $6. Everything else, such as napkins, cups, and drinks were provided by the Morris Woods Health Campus facility. The cords for connecting my laptop as well as the Power Point for the presentation of the book, its themes, and the author, etc. were already owned by myself, Jillian Simmons. This also did not cost anything, which helped me to stay under the budget. During the discussion, I had a few slides on the Power Point with the themes, names of characters, and information about the author to help direct the conversation and keep people on task with having an open discussion. Being that mostly everything was provided by the facility and myself, there wasn’t much need to tap into the budget. The only money from the budget was spent on the cookies, which means that only $6 was used.
The location of the workshop was Morris Woods Health Campus. The address is 4100 N. Morrison Road, Muncie, Indiana 47304. The time of the event was 6 p.m. – 7 p.m. However, it lasted from 6 p.m. to 9 p.m., because a few of the participants wanted to continue having a conversation about the book and how it related to them and their careers as teachers. There were 20 participants in the workshop. Most of the participants were residents of Morris Woods Health Campus. Other participants were employees of the facility and employees from Ball State University.

Workshop Activities and Results
            The workshop was supposed to begin with a showing of the film, Fahrenheit 451. However, due to a misunderstanding, the employees at the Morris Woods Health Campus showed the film to the residents earlier that day. The film is over an hour long and the content was a bit much for the elderly residents, so I decided not to show it again. Instead, we watched a special feature on the DVD that had the author, Ray Bradbury discussing the film, the book, and its themes. Before I showed the feature clip of the author speaking, I gave a brief presentation about the book, its themes, the author, and other background information.
            After watching the clip of Ray Bradbury discussing how he wrote the book, we had an open discussion while serving cookies to the residents and employees at Morris Health Campus. The discussion included subtopics such as technology, religion, and the burning of books. Most of the attendants were once teachers, which lead to them discussing how society treated books fifty or so years ago, the books they were reading, the books that they assigned their students, and times when they were told that certain books were “too hard” or unacceptable. They continued to discuss education and technology back in the 50’s until we had to stop for them to return to their rooms. “Clear communication directed to your clients’ interests, needs, and educational levels helps lessen the chance for a communication breakdown.” (Smith, 1987, p. 3)
            The employees and participants really enjoyed the workshop. They especially liked the discussion they were able to have with each other. The activity director, Karen asked if I would come back do more with a different book that didn’t have as hard a content as Fahrenheit 451. The residents of the facility also stated that they would like to continue to have these workshops.

Reflection
            The highlights of this event was how much fun the residents of Morris Woods Health Campus and the employees had as well as the professors from Ball State University who also attended the workshop. The discussion between the residents, employees and professors was another highlight of the event. It was also really nice when people in the hallway starting coming in to join the discussion and asking for a copy of the book. I did not really know how the event would go, because I was doing it by myself. However, the event went really well. Even during the times when the residents would get off of the topic of the book, they were all having a nice time and enjoying each other’s company. I think that having something to center on, such as the book, and using it as a conversation starter really made it great for them. It was also easy for them to relate to the themes of the book and build conversations off of that. There was supposed to be popcorn served by the facility, but since we were not going to show the movie again, popcorn was not served. Not many of them liked the cookies, but two of them ate the rest. I think that the workshop was definitely a success, even though other people from other organizations did not attend. The fact that they were asking for another workshop meant that it was a success. Also, the fact that many of them who had not yet read the book said that they wanted to read it and were really interested in it means that the workshop was a success. There wasn’t one dull moment.
            The only problem that existed was the content of the book causing an uproar between the residents before the event began. Apparently, a few of them had gotten into a huge argument regarding religion and the burning of books. There was also a complaint that the content of the book was too much for some residents and it was confusing.
































References
Burkhart, J. (1995). Marketing Workplace Education to Business. Colorado, Denver: Colorado State Dept. of Education, Denver. State Library and Adult Education Office.
Douglas, K. H., Valentine, T., & Cervero, R. M. (1999). Marketing Adult Literacy Education: Administratirs' Perceptions of Effective Strategies for Program Development. Adult Basic Education, 9(2), 104
Glackin, B. C., & Folkner, C. A. (2009). Planning, Organizing, and Hosting a Workshop—It's All in the Details. Cataloging & Classification Quarterly, 47(1), 74-89. doi:10.1080/01639370802455216
Smith, B. (1987). Marketing your adult literacy program: A "how to" manual. New York: New York State Adult Literacy Program
Deggs, D., & Miller, M. (2011). Developing Community Expectations: The Critical Role of Adult Educators. Adult Learning, 22(3), 25-30.

Marketing

Jillian Simmons wrote the paper and helped with marketing.
Brent did most of the marketing and organized the practice workshop. Kelly also helped with marketing.






Marketing
Jillian Simmons
Ball State University




Introduction
The purpose and goals of this group’s marketing plan for the Big Read program is to reach as many people as possible through the facility in which we are holding the event, Morris Woods Health Campus. We are also hoping to reach more people through Big Brothers Big  Sisters, an organization that agreed to promote the program by spreading the word to their members. The main purpose of our marketing plan, in regards to Morris Health Woods, is to not only reach the residents of the facility but to also reach the employers and employees of the facility and the family members of the residents in order to provide an event where the employers, employees, and family members of the residents can enjoy an educational and fun-filled event with the residents.
“The most common purpose of marketing is to impart information about a service, product or idea in order that people may identify, seek, or support these offerings. Marketing helps people to identify what an organization, company or person does. It assists people in seeking specific services or products. Marketing also imparts information to potential supporters of a cause, idea or program.” (Burkhart, 1995, p. 5)
 Another purpose of our marketing plan is to get residents interested in an event that will entertain them, raise their interest in reading, have an open discussion with their friends and family about the themes of the book such as technology and the burning of books, and to watch the film version of the book. The main purpose of reaching Big Brothers Big Sisters through our marketing plan is to get both mentors and mentees in the organization interested in reading together as well as individually and encouraging open discussions about literature.
The goal of our marketing plan is to get everyone from both organizations, which consists of people ranging from young to elderly, to come together in one place to discuss and share their experiences and their views of the content in the book and its themes. It is also a chance for them to all discuss the comparisons and contrasts of the book from the movie. Our biggest goal is to encourage the participants of the workshop to want to read more as well as want to participate in other Big Read events. Our goal is reach a maximum of 50 people and a minimum of 20 people.

Marketing Strategies
            The first step of our marketing strategy was to try and reach organizations through telemarketing and email. We called a plethora of organizations and facilities, such as Morris Woods Health Campus, Big Brothers Big Sisters of Delaware County, The Boys and Girls Club, Ball Memorial Hospital, Westminster Village of Muncie, Muncie Central High School, The American Electric Power Company, and many more. We had spoken to Larry Strange about what marketing strategies we should use. He advised us to not start out asking for financial support, because that would take more time than we had to get the workshop up and running. He advised us to ask organizations and facilities for help spreading the word about the event and having the event at their facility. We called the list of facilities he gave us and explained the Big Read program. We asked if they would spread the word about the program to their members and if we could have our event at their facility. Most of the organizations and facilities said that they needed more information before even spreading the word and all, but one, Morris Woods Health Campus said that we could hold the event at their facility. The next step in our marketing plan was to email all of the organizations and facilities information, including a newsletter written by the professor and the url to the program’s website. We continued to call the facilities, but most them said no. Morris Woods Health Campus agreed to let us have the event there and Big Brothers Big Sisters agreed to spread the word to their members.
The next step in our marketing plan was to have a practice workshop at Morris Woods Health Campus, where we would discuss the book and any questions the residents and workers of the facility had about the event.Adult educators frequently provide workshops to share information and further their professional development.” (Burkhart, 1995, p. 11) During this practice workshop, 5 residents who were interested in attending the event were present. There was 1 employee present, which we thought was very important because “It is key that management encourages staff development, endorses the instruction to be provided, and recognizes the benefits of hosting a workshop.” (Glackin, Folkner, 2009, p. 76) We discussed the event with the residents. We told them what the book was about along with giving them ten copies of the book to read before the event. We told them about the movie we would watch during the event and some of the themes we would discuss.  We also asked them if they had any ideas or people outside of the facility who may be interested in also attending. One the residents was involved in Association of Lifelong Learners, a somewhat political group that consists mostly of people of elderly age that were once educators. They met on Thursdays at the E.B. Ball Center. She invited us to come to one of the meetings to pass out flyers and to discuss the event with other members. Brent agreed that he would go to their next meeting to bring flyers and discuss the event with them. Some of the other residents brought up the names of other residents living at Morris Woods Health Campus that would be interested in the book and coming to the event. Some of them were not able to read well, so we also brought the big print version of the book and the soundtrack, which reads the book out loud. We also gave the facility employee a copy of the movie. We asked the residents if there was anything particular they would like to do during the event, such as have snacks or games for them to play. They said that the discussion and the movie was enough. We were planning to have the event from 6 p.m. – 7 p.m., but one of the residents suggested having it a half an hour to an hour longer. We agreed that it would be as long as they wanted within the time confinements of the facility. Before ending the practice workshop, we talked more about the book in relation to current events and the burning of books. Many of them did not believe that people would burn books. This lead to an idea to also include a small slideshow presentation of places and events where the burning of books has actually occurred. “Clear communication directed to your clients’ interests, needs, and educational levels helps lessen the chance for a communication breakdown.” (Smith, 1987, p. 3)

Another strategy we used to get people interested in the event was posting the event to our Facebook and Twitter accounts to help spread to the words to our friends and family. We are also sending out an email that will go out to all the students and faculty at Ball State University. Two of the members of this group are faculty members and teachers at Ball State University. We are offering extra credit to our students in order to get them to come out and join the event.
In table 2 in organizations, we discussed the reasons why the organizations we chose to target would be good organizations to promote the Big Read program. We learned from one of the sources that the first thing you should do when marketing is “identify groups of potential learners, to decide who will be targeted, to determine the needs of the target group, and to actively promote the program to the prospective learners.” (Douglass, Valentine, Cervero, 1999, p. 3)
 Two out of the five organizations that we chose are agreeing to participate in the event, Morris Woods Health Campus and Big Brothers Big Sisters. Morris Woods Health Campus was chosen, because we would have a captive audience interested in reading and participating and support from the management for the program.  The Big Read program would also help aging minds stay active, which would help to maintain mental health. Our marketing strategies focused on how we can relate the Big Read program to the elderly residents and the faculty. We discussed with the faculty during phone conversations that it would help with their mental health as well as give them something productive to do that was out of the ordinary in the daily routines. We discussed with the elderly residents different themes in the book that we thought would spark their interest, such as the burning of the books. The Big Brothers Big Sisters organization was chosen, because they can use the Big Read activities through their volunteers as a learning and bonding activity with the youth they serve. When we spoke to Big Brothers Big Sisters over the phone, we described it as an activity for the mentors and mentees to participate in an educational activity together. We also described it as a chance for them to be surrounded by people of older ages that can share their life experiences and perspectives with those of younger ages as a way to spark their interest in reading and continuing their education.Adults bring a wealth of experience into the classroom. Pedagogical approaches should incorporate students’ experience into education.” (Kilgore, 2003, p. 84)
 Big Brothers Big Sisters was able to help support the Big Read program by spreading the word. Morris Woods Health Campus was able to help the Big Read program by not only allowing us to have the event at their facility, but also by spreading the word throughout the facility as well as outside the facility to other organizations that the residents had connections with.

Budget
The budget is set at $50. There are only a few expenses that will have to be paid for out of the budget, which are for refreshments for the participants. All other resources, such as the books, the movie, flyers, using social media, the telephone, and email to reach out to organizations and facilities, were free. The refreshments, which consists of cookies and drinks, should be under $50 as were are buying enough to feed only fifty people. Popcorn served by the facility will also be free. The movie and slideshow will be shown with technology that is already owned, such as the tv at the facility and HDMI cord and laptop owned by members of the group.

Marketing activities and results:
Marketing Activities
Organizations/Facilities
                    Results
·       Contacted and communicated by phone, email, and in-person
·       Held a practice workshop
·       Handed out books and brochures

Morris Woods Health Campus
·       Agreed to let us have the event at their facility
·       Suggested another organization to reach out to
·       Reached the facility employees and residents
·        Estimated number = 25
·       Contacted and communicated by phone, email, and in-person
·       Handed out brochures
Big Brothers Big Sisters of Delaware County
·       Agreed to spread the word and hand out brochures
·       Contacted and communicated by phone and email
Westminster Village of Muncie
Westminster Village declined our request for assistance in promoting Big Read citing disruption from current construction activities.
·       Contacted and communicated by phone and email
Ball Memorial Hospital
Never returned calls or emails

            An event public event page was set up on Facebook. This event was also posted to our Facebook pages. This event was sent out to over 1,000 people. As of now, no one has responded to the event.



There were also tweets sent out about the event:


            So far, there have been no responses to the tweet. However, it has been tweeted to over 100 people.
Brochures have been handed out to the Big Brothers Big Sisters and Morris Woods Health Campus. There were also brochures that were given to the Association of Lifelong Learners. There were over 100 brochures distributed to these organizations and facility. There were brochures distributed in our classes, which estimates that about 25 people were reached out to.



Others forms of marketing were also attempted by contacting journalism students and members of different Ball State organizations to help spread the word through media and word of mouth.

Reflection
            The highlights of completing this assignment was figuring out what worked best with getting people and organizations on board with the Big Read Program. After making phone calls and sending out email didn’t get us any positive responses, we started showing up in person and making meetings with people in charge at facilities, which gained us a place to have our event, promises to promote the event, and connections to other organizations.
The process of this assignment was timely, but we learned a lot about organizing, marketing, and planning an event. The lessons we learned were that it is better to approach people in person and having a face-to-face conversation with them in order gain more positive responses. It is also a better way to get an understanding of the organization, what they are about, and the ways you can connect your program with their program. We learned that it is better to have all of the information about your program when reaching out to people instead of just providing them with basic information. Having meetings and practice workshops with organizations also helps with marketing and planning as it gives both you and the organization a look of how your event will go and what should be incorporated in your event to make it even better and more appealing to the people who will be attending. As a group, we learned that communicating and coming up with ideas helps a lot with organizing. We also tried to all be there whenever we had meetings just in case one person in the group had an idea or information that another person did not have. This also helps in ensuring the organization that the people running the event are hands-on and are serious about running the event in a non-messy manner. We learned a lot about budgeting. The only thing that is going to cost us is having refreshments for the participants of the event. The movie and slideshow presentation will be shown using a television that is already at the facility and an HDMI cord and computer that is already owned by us. Chairs, tables, and a large room will also be provided by the facility for free. We have found that by using technology, it really cuts down on costs.


Tables and pictures/used:
Purpose
To reach as many people as possible through contacting and communicating with different organizations
Goals
Reaching about 50 people and finding a place to have the event
Marketing strategies
Contacting and communicating with organizations and facilities by phone, email, social media, and in-person
Marketing activities
Creating a public event page on Facebook, tweeting about the event on Twitter, handing out brochures, having a practice workshop at the facility where the event will be held
Marketing results
Connections were made with different organizations. Two, and possibly three, organizations agreed to spread the word. One organization/facility agreed to let us have the event at the facility and residents and employees have agreed to come. Over 600 were reached about the event.
Budget
The budget is $50, but only about half of that will be utilized for refreshments. All of the other resources will be free and used with technology.




References
Burkhart, J. (1995). Marketing Workplace Education to Business. Colorado, Denver: Colorado State Dept. of Education, Denver. State Library and Adult Education Office.
Kilgore, D. (2003). Planning Programs for Adults. New Directions For Student Services, (102), 81
Glackin, B. C., & Folkner, C. A. (2009). Planning, Organizing, and Hosting a Workshop—It's All in the Details. Cataloging & Classification Quarterly, 47(1), 74-89. doi:10.1080/01639370802455216
Smith, B. (1987). Marketing your adult literacy program: A "how to" manual. New York: New York State Adult Literacy Program

Douglas, K. H., Valentine, T., & Cervero, R. M. (1999). Marketing Adult Literacy Education: Administratirs' Perceptions of Effective Strategies for Program Development. Adult Basic Education, 9(2), 104

Organization



Jillian Simmons ~ Commented on Group #1 & #3 ~ My role was to write the Organizational Paper.
Brent Baumer ~ Commented on Group #1, #2 & #3 ~ My role was to coordinate with the community partners.
Kelly Neal ~ Commented on Group #1, #2 & #3 ~ My role was to determine management structure of partnership team, as well as 1/2 page reflection paper and posting to the blog.


Organization Paper
Jillian Simmons, Kelly Neal, and Brent Baumer
Ball State University




Organization Paper
Introduction
                The Big Read is a program that “was introduced by the National Endowment of the Arts with ten communities in 2006, and a nationwide roll-out the following year.” (Big Read, 2015)  Our goal was to introduce the Big Read to our local community; Muncie, IN through this year’s book Fahrenheit 451 written by Ray Bradbury in 1953.  The possible programs, located in Muncie, Indiana, that were selected to promote the Big Read programs are as follows: Morrison Woods Health Campus, Big Brothers Big Sisters of Delaware County, Ball Memorial Hospital, Muncie Central High School, and Westminster Village of Muncie.   These facilities were chosen because their organizational management theory of “shared values and beliefs provide the glue that binds the organization’s members together in a common cause.” (Tompkins, 2005, pg.360)  By finding partners that share a common goal, a more valuable experience can be achieved for both parties. 
Morrison Woods Health Campus is a retirement and assisted-living, nursing home facility owned and operated by Trilogy Health Services.  Trilogy operates multiple locations throughout Indiana, Michigan, Ohio, and Kentucky. (Trilogy, 2015)  This organization was relevant to adult and community education as well as the Big Read program, because the residents of the facility are the appropriate age to read the book as well as their families and friends. There are also adult themes in the book that the residents, their families and friends, and the employers and employees can relate to and possibly learn from.
                Big Brothers Big Sisters of Delaware County is a local not-for-profit organization affiliated with the national organization, Big Brothers Big Sisters of America. This organization is relevant to adult and community education and the Big Read program, because it aims is to improve the lives of local kids in high school and are age appropriate to read Fahrenheit 451. The aim of Big Read is to enhance literacy in Muncie, which is something that the organization and Big Read have in common.
                Ball Memorial Hospital is the only hospital in Muncie that serves local citizens of all ages on a daily basis. Ball Memorial also has many educational programs for students in medical programs as well as other medical classes that promote reading and adult literacy. Ball Memorial Hospital is relevant to adult and community education, because it supports opportunities to members of the community.
                       Westminster Village of Muncie is a retirement, assisted-living, and nursing facility. It has relevance to adult and community due to the fact that it houses adults, who are of age to participate in the Big Read program. Big Read would also support this facility by providing activities for people with plenty of free time and by stimulating the minds of the residents by reading and participating in the activities.
                Muncie Central High School is one of Muncie’s two public high schools. The school corporations mission is to “provide a quality educational environment that allows every student to maximize his or her potential and, upon graduation, possess the basic skills necessary to be a positive, productive, contributing member of society.” (Muncie Schools, 2015)  This organization has relevance to adult and community education due to the fact that they are teaching students in the community that are already adults or will soon be adults seeking a higher education.

Organizational Structure and Management Features
The organizational structure and management feature of Morris Woods Health Campus is that it is a for-profit L.L.C. and it is corporate-owned by Trilogy Health Services, L.L.C. The Westminster Village of Muncie organizational structure and management feature is that it is a not-for-profit retirement community.  Morris Woods Health Campus and Westminster Village of Muncie both follow the Organization Theory, which is defined as “the study of formal structures, internal processes, external constraints, and the ways organizations affect and are affected by members.” (Tompkins, 2005 pg.1) Morris Woods Health Campus and Westminster Village of Muncie exhibit this theory by the fact that they are formal structures that have to follow rules and regulations in order to ensure the safety and wellness of their residents. The internal processes are the procedures that employers and employees must follow within the facility. It is also their routines, which nursing homes often have to keep order within their facilities.
The external constraints are the constraints imposed on the nursing homes by the residents’ families, such as a Do Not Resuscitate Order, which does not allow any nurse in the nursing home to perform CPR on a patient who has flat-lined or has no pulse. The ways of the organization affect the members and the organizations itself can be exhibited by looking at the structures of nursing homes if procedures are not followed. For example, if a nurse is not following procedures by checking up on her patients and keeping them clean and one patient happens to suffer from bed sores, the nursing home would be liable to damages implied on the patient. “Theoretical knowledge places managers in a better position to understand how organizational realities both facilitate and constrain their efforts.” (Tompkins, 2005, pg.2)
Other aspects of the organizational theory are the micro perspective and the macro perspective. The micro perspective is exhibited in how the procedures of the facility and the requirement of the employers and employees is to “focus on the people and groups seeking to understand behavior and interrelationships.” (Tompkins, 2005, pg.3) Nurses and other employers or employees must understand and gain the trust of their patients by focusing on each individual and their needs. The macro perspectives “typically investigate structural arrangements.”(Tompkins, 2005, pg.2)
The macro perspective is exhibited when looking at the hierarchy of the facility. For example, the supervisors are at the top of the hierarchy, the registered nurses are in the middle, and the CNAs are beneath the nurses, and the maintenance and food workers are at the bottom. This can also be seen when looking at the corporate hierarchy of the Morris Woods Health Campus organization. In this case, supervisors would be towards the bottom of the hierarchy while corporate managers would be at the top.
The organizational structure and management features of the Big Brothers Big Sisters of Delaware County organization is that it is a one-on-one mentoring organization aimed at positively impacting the lives of local youth. This organization is another example of organization theory by exhibiting organizational behavior from a micro perspective in the way that it offers one-on-one mentoring to students. This proves that the organization is “focusing on individuals and groups as the basic units of analysis seeking to understand behavior and interrelationships.” (Tompkins, 2005, pg.3) This organization also uses the organizational culture and leadership theory of the 1980’s and 1990’s by proving that they are “creating a culture committed to high performance through visionary leadership and symbolic management” (Tompkins, 2005, pg.5) by having a goal in order to mentor students and bring them to a certain level of success.   The goal of the Big Brother Big Sisters national is utilized by “Our local agencies working with their colleagues across the nation to design and develop programs that are tailored to the needs of their community” (BBBS, 2015)
                The organizational structures and management features of Muncie Central High School are organizational theory and the organizational culture and leadership theory of the 1980’s and 1990’s. Organizational theory is exhibited in this organization by the fact that there is a hierarchy from the top, where the principal is located to the bottom, where the students are located. This also proves that there is a macro perspective. There are formal structures and internal processes, which is how there is a routine in how a school is ran everyday by the principals and teachers. This can also be seen in how children are taught. There are external constraints, such as the parents. For example, if a student misbehaves and the procedure is to paddle the student, but the parent does not allow the principal to carry out the punishment, the parent would be acting as the external constraint. The organizational culture and leadership theory of the 1980’s and 1990’s is displayed by the school when it creates “a culture committed to high performance through visionary leadership and symbolic management.” (Tompkins, 2005, pg.5) The school displays this by setting goals, setting examples, and exhibiting leadership skills by teaching and mentoring students.
                The organizational structures and management features of Ball Memorial Hospital are promoting good health and practices, having classes that assist in promoting those practices, and providing information about programs that enhance the local citizens of Muncie. Ball Memorial Hospital is a complex organization, which is “an organization so large and structurally differentiated that it cannot be managed effectively by a single individual.” (Tompkins, 2005, pg.1) The hospital also follows the organizational theory in that there is a hierarchy that goes up from the doctors then down to the nurses. The administrative management theory of the 1920’s and 1930’s, which identifies “the administrative principles that allow organizations to accomplish complex tasks,” is exhibited by the hospital when it comes to following the hierarchy from doctors to nurses when deciding and carrying out procedures to help a patient. (Tompkins, 2005, pg.4)

Actions
                The residents of Morris Woods Health Campus have a lot of free time to read the book and they have family and friends that often come for visits at the home that may want to participate in the Big Read activities along with their relatives living at the facility. The employees and employers at the facility are also of the appropriate age to read the book and might also like to participate in the Big Read activities with the residents.  The employees and employers might also want to promote the Big Read program to their families and friends. The fact that the organization has other locations around Indiana and other states means that there is potential for people, who are not Muncie locals, to come and participate in the Big Read activities as well as spread the word about Big Read to others. Management for Morris Woods Health Campus supports the cause of Big Read, which is to get more people interested in reading, especially those of adult or elderly ages. Big Read can also help aging minds stay active, which leads to maintaining a good mental health, which makes it a great support program for Morris Woods Health Campus. 
 Like the Morrison Woods Health Campus, the families, friends, employers, and employees at Westminster Village of Muncie may also have an interest in participating in the Big Read activities along with the residents.
                Big Brothers Big Sisters can use the Big Read program and its activities to through their volunteers as learning and bonding activities with the youth they mentor. Another way that Big Sisters can help to promote the Big Read program is by spreading the word to the parents of the students and getting them to participate in learning and boding with their children.
                Muncie Central High School can support the Big Read program by promoting it throughout the school as well as by sending notices home to parents who may want to join their children by supporting their education and literacy. The Big Read program can help students with their reading scores, which can also lead to higher standardized testing scores.
Ball Memorial Hospital deals with people of all ages and everyone in Muncie, which means that the hospital would be able to promote the Big Read program to a myriad number of people. Big Read would also be able to support the hospital in trying to gain opportunities that will enhance the quality of the lives of people in community.

Reflection
The highlights of this assignment was learning different ways to communicate organizations and persuading them to jump on board with Big Read. Another highlight of this assignment was meeting with different organization and getting their input on what they thought about the Big Read program and what they thought would help bring people in the community to the event. The Morris Woods Health Campus agreed to let us have the event at their local facility as well as promote the event to residents and their families and friends. Muncie Central High School and Westminster Village of Muncie also agreed to promote the event. The biggest highlight was discussing the event with Larry Strange in his office at the library. He provided a lot of helpful information about which organizations to reach out to and how to approach these organizations. He also offered to publish an article about the events in the newsletter for the city council meetings.
The process of completing this assignment came with disappointments and more highlights. We sent out emails and made phone calls to all of the organizations. It took weeks to get good and bad responses. Some responded that there was just not enough information from us for them to agree to the event or they just didn’t think it was a good move for their organization. We had meetings in person with the Morris Woods Health Campus, which is the reason we believe is why we received the best response from them. Only three agreed to promote the event and only one agreed to allow us to have the event at their facility.
Organizations



Names of the
Muncie organizations which can support the Big Read
Organizational
structure and Management features of these organizations
Main ideas of the
organization/mana gement theories which reflect the features of Muncie organizations.
Action: How can we utilize
Muncie organizations to support the Big Read based on the features of their organization structure/their management features?
1
Morrison Woods
Health Campus

For profit LLC, corporate owned.  Multiple locations throughout IN, OH, KY and MI.  Owned by Trilogy Health Services, LLC.

Retirement and assisted living and nursing home facility. 
Captive audience interested in reading and participating.  Support from the management for the program.  Big Read can help aging minds stay active helping to maintain mental health.
2
Big Brothers Big Sisters of Delaware County

Local not-for-profit organization affiliated with the national organization Big Brothers Big Sisters of America
One-on-one child mentoring organization aimed at positively impacting the lives of local youth. https://youtu.be/Sx2l8K6xNKM
BBBS can use the Big Read activities through their volunteers as a learning and bonding activity with the youth they serve.

3
Westminster Village of Muncie
Not-for-profit retirement community
Retirement and assisted living and nursing home facility. 
Westminster Village declined our request for assistance in promoting Big Read citing disruption from current construction activities


References

BBBS. (2015). Big Brothers Big Sisters. Retrieved September 19, 2015, from http://www.bbbs.org/site/c.9iILI3NGKhK6F/b.5968193/k.5031/Our_programs_get_things_started.htm


Big Read. (2015). In The Big Read. Retrieved September 19, 2015, from http://neabigread.org/


Muncie. (2015). Muncie Community Schools. Retrieved September 19, 2015, from http://www.muncie.k12.in.us/Home/AboutUs


Tompkins, J. (2005). Organization theory and public management (p. 1,2,3,4,5,360). Australia: Wadsworth, Cengage Learning.


Trilogy. (2015). Trilogy Health Services. Retrieved September 19, 2015, from http://trilogyhs.com/our-culture/trilogy-difference